From making handmade accessories to developing a creative brand and delivering market-oriented skills training.

Alaa brings together artistic flair, hands-on experience establishing a craft business, product development and workshop facilitation. Blue Charm, which she founded in 2018, embodies the progression from a creative idea to a product with its own identity, standards and market presence.

Managing her brand has given her practical exposure to product design, production, quality control, promotion and customer relationships. Since 2021, she has applied this experience in workshops on independent entrepreneurship and creative businesses, emphasising participation, practice and tangible outcomes that trainees can continue to develop.

Bachelor’s Degree in Chemistry

King Faisal University, Dammam; an academic foundation supporting rigour, organisation and continuous learning.

Training of Trainers (TOT)

Preparation in training methods, session structure, participant engagement and hands-on delivery.

English Language Studies

Development of language and communication as a complement to professional practice and continuous learning.

Digital and Practical Skills

Using Canva and Microsoft Office for workshop materials, presentations, visual communication and marketing.

In 2018, Alaa founded Blue Charm, a business specialising in designing and making handmade accessories. She managed the venture, developed its products and oversaw production and quality. Her responsibilities have included brand identity development, online marketing, social media management and customer communication.

Since 2021, she has worked as a certified trainer delivering workshops in freelance entrepreneurship, creative business formation, product development and branding. Her delivery is practical: participants develop skills through doing, receive individual feedback and identify opportunities to improve their work.

Handmade Accessories Design

Creating craft designs and products and overseeing their manufacture while preserving their creative identity.

Craft Product Development

Improving products from initial concept to finished item, taking quality, cost and customer needs into account.

Small Creative Businesses

Turning creative skills and hobbies into structured, marketable ventures with room to grow.

Brand Identity and Development

Creating a distinctive and consistent brand aligned with product quality and customer experience.

Digital Marketing

Managing online accounts, creating content, introducing products and nurturing customer relationships.

Entrepreneurship Workshops

Designing and delivering interactive sessions focused on practice and creative business skills.

Visual Content Creation

Using Canva and Microsoft Office to develop workshop slides, educational materials and promotional content.

Trainee Guidance and Assessment

Reviewing performance, identifying strengths and improvement opportunities, and supporting skill development.

Blue Charm provides practical experience across product design, making, marketing, branding and sharing knowledge.

Alaa’s practical experience centres on Blue Charm, founded in 2018 to design and make handmade accessories. Her work includes product development, production supervision, quality, brand identity and digital marketing. Since 2021, she has also organised and delivered practical workshops in entrepreneurship, product development and brand building, helping participants produce outcomes they can take forward.

Identify the target audience, understand its needs and select a product concept suited to the maker’s skill.

Develop prototypes, choose materials, organise production steps and review output quality.

Create visual identity, product presentation, digital marketing content and customer communication.

Use customer feedback, sales experience and results to improve products, organisation and long-term viability.