A graphic designer and digital artist who holds a Bachelor’s degree in Graphic Design from the College of Art and Design at Umm Al-Qura University, graduating with first-class honors.

She has eleven years of artistic experience, beginning with traditional drawing and later developing into digital illustration and visual design. This journey has given her an advanced ability to transform ideas into integrated visual works that combine artistic sensitivity, design precision, and a clear understanding of the message carried by each project.

She specializes in building visual identities, designing illustrations, and preparing art booklets, with clear attention to creating cohesive visual identities that express the character of each project and support its institutional presence. She has designed several visual identities for successful organizations, most notably the visual identity of (Al-Itqan International Consulting).

Her work is guided by the principle of (simplicity) as a design methodology based on distilling the idea, refining visual elements, and presenting the message as clearly as possible without complexity or visual clutter. Although this principle appears simple on the surface, applying it requires a deep understanding of the idea and the ability to distinguish between what serves the design and what weakens it.

In her artistic journey, she won first place in the drawing competition titled “Rifq” in 2015, an early milestone that reflected her distinction in the artistic field and her ability to create works that carry both an idea and a message.

In recent years, she has also been nominated for and participated in several artistic and design competitions and initiatives. She was nominated to participate in the (Cityscape Future Leaders Competition 2024), organized by the Architecture and Design Commission. The competition aims to promote creativity and innovation by encouraging participants to propose solutions to one of the challenges presented across its three tracks: community centricity, cultural continuity, and sustainable places.

She also participated in the (Student Film Festival at King Abdulaziz University), where she reached the finals through her graduation project, a silent animated film titled “Aseel”, which presents life in the desert. The project was aligned with the designation of 2024 as the “Year of the Camel”, celebrating the unique cultural and historical value that camels hold in the hearts of the people of the Arabian Peninsula and embodying their status as an essential element of Saudi national identity.

She also participated in the (Design Studio Competition 2025), as part of her ongoing journey to develop her artistic and design experience and engage in creative spaces that enhance visual thinking and support innovation.

She has also been keen to develop her professional tools beyond the field of design. She joined (Al-Itqan Bootcamp) and attended five training courses in: Professional Project Management (PMP), Building Key Performance Indicators (KPIs), Developing Policies and Procedures Manuals (SOPs), Personality Type Analysis using the (MBTI) method, and Training of Trainers (TOT), earning certificates of completion for these programs.

Her work combines artistic experience, institutional understanding, and the ability to produce clear visual outputs that serve an organization’s identity and message, whether in visual identities, illustrations, art booklets, or digital products.

The personal logo reflects her artistic style, which is based on simplicity and clarity, through a concise visual character that combines a gentle personality, clear lines, and a contemporary digital presence. The logo expresses her identity as a graphic designer and digital artist who focuses on transforming an idea into a memorable visual symbol, balanced in its details and close to the audience without losing its professional character.